A Complete Website Redesign for Amplifying the Right Message
AND INFUSING THE ESSENCE OF WEB3 STARTUPS
OVERVIEW
WtinessChain is a Web3 startup building trustfree proofs of bandwidth and smart contracts for decentralized physical infrastructure such as networks, cloud storage, and cloud compute.
PROBLEM
The original website did not effectively convey the essence of the startup and lacked scalability options to accommodate future products. Moreover, it failed to capture the essence of a Web3 startup, missing the opportunity to convey the cutting-edge nature of the company's vision
MY ROLE
I was hired as a freelance UI/UX designer for this project and my responsibilities were to restructure and redesign the whole website with a new branding
MY IMPACT
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Restructured the website to effectively communicate messaging and improve scalability for future product integration.
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Redesigned the website with a Web3-inspired look and feel to establish a stronger brand identity.
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Designed the upcoming Challenger app, a new product set to launch soon.
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Developed the branding for WitnessChain, including logo design, colour selection, and font finalization.
Branding and Final UI design
Once we'd finalized the UX structure, our next focus was selecting the ideal brand colours and fonts. We took an approach that prioritized the colours and fonts that would look best on the client's website, which was their primary product. These colours were then used to guide the branding of the site.
Branding of WitnessChain
After the branding was done it was time to do the final UI design of the WitnessChain website. Of course, this was not done in one go. Even the final UI design went through a few revisions. Here is the before and after of the WitnessChain Homepage Website.
CONCLUSION
In conclusion, working on the Witness Chain project was a fulfilling experience for me. I had the opportunity to collaborate with the client to understand their needs and goals, and then use my skills to craft a solution that exceeded their expectations. From the UX structure to the final branding, every step of the way was a testament to the power of effective communication, collaboration, and creativity. I'm proud of what we achieved together and look forward to more projects like this in the future.
