Building India's first
TV show real money gaming app
At Kraze, we were building India’s first TV-show-based gaming app imagine fantasy sports, but for daily soaps. Backed by Titan Capital, Kunal Shah, and a few other legends, we were chasing the attention of 900 million daily viewers. No pressure.
I joined as the founding product designer. That meant reading PRDs like bedtime stories, sketching out flows from scratch, and sitting beside developers until pixels matched intentions. If it’s in the app, chances are. I touched it, tweaked it, or completely rethought it.
role
Founding Product Designer
SCOPE OF WORK
Product Design
Web Design
Motion Design
industry
Gaming
Real-money
the origin story
Building Kraze from Zero (Real Fast)
We went from napkin scribbles to launch-ready in 2 months. User flows? Wireframes? MVP modules? All done with speed in one hand and caffeine in the other.
We trimmed the fat and built only what mattered:
Predict & Win: the main event, where TV meets gameplay.
Wallet & My Trades: because people like knowing where their money is.
Community: for users to argue over plot twists and reality show eliminations.
Fast, focused, and just functional enough to be dangerous.
DESIGN CHALLENGES
Solving One Pixel at a Time
After launch, the real work began: listening, testing, tweaking, and occasionally starting over.
Users grew. So did their expectations.
We chased every friction point, redesigned what didn’t click, and made the app feel less like a beta and more like home.
challenge #1
Growth, But Make It Viral
The challenge? Get more users. Fast.
So we rolled out the Kraze Referral Program a simple “you bring a friend, both of you win” setup. Old users got perks. New users got a welcome bonus. Everyone got a reason to talk about Kraze.
Why this?
Easy to build, thanks to a plug-and-play tool. Cheap to run, thanks to humans liking free stuff.
Sometimes, growth just needs a good excuse to spread.
challenge #2
From Low Trades to Instant Matches
The issue? Not enough trades. Why? Orders weren’t matching up.
Let me break it down: If you order Rs. 3 and someone else orders Rs. 7, nothing happens until the system finds a perfect match.
So, we built a solution. We added a price range indicator, showing users where the best chances of matching lay. Simple, but effective. Suddenly, more users made better decisions, and trades started flowing.
But we didn’t stop there. Enter Instant Match:
A feature that finds the closest buy/sell orders and suggests a near-perfect match. Almost instant trade. More profit. Less waiting.
Problem solved. Trades up. Happy users.
These UX changes helped us to improve successful trade by 25% in 2 months period time
challenge #3
Making Wallet Deposits Less Painful (And More Fun)
Here’s the thing: Getting users to visit daily and increase trades meant we had to make wallet deposits less of a hurdle.
Why? Because users are wary of adding money once it’s in, they can’t take it out. The only way to use that cash is by betting on our app. So, we needed to give them a reason to actually deposit and keep coming back.
Depositing money is high friction it feels like a commitment. To change that, we made it fun with Spin the Wheel. Every time users made a deposit, they got to spin and win. It wasn’t just about the money; it was about making the process feel rewarding.
Result? 11% more D0 deposits and a lot more excited, engaged users.
challenge #4
Building India's First TV-Show based Fantasy Game
Fantasy games are usually built for power users people who know what a trade multiplier is before breakfast.
Our audience? Tier-3 cities. First-timers. People who just wanted to play, not read a rulebook.
So we tore it down.
We simplified the flows, stripped out the jargon, redesigned the team creation journey, and made the experience feel like second nature.
And since we were the first in the market, we had to explain not just what we were doing but why. Rules, logic, game formats everything was made visible, clear, and human.
Because a great game isn’t just fun. It’s easy to get into, even if you’ve never played before.
challenge #5
Making the Homepage Work Harder
We needed users to take action. Specifically: place that first trade.
So we turned to the homepage our most valuable real estate and gave it a full rethink.
The challenge? Fit a lot in, make it look like less.
We iterated (a lot), chasing that balance between clarity and chaos.
In the end, we broke things into categories to add urgency. Sprinkled in social proof. Gave banners prime placement. And made sure the good stuff (like your next move) was visible above the fold no scrolling required.
More clicks, better discovery, and a homepage that knew what it was doing.
Revamaping the homepage improved click rate by 15%.
